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Frase

The content operating system for AI search

Monthly visits
126.9K
Pricing
Freemium
Starter, Starter, Professional
Added
Mar 07 2023

About Frase

Frase is a content operating system that covers audit, research, writing, publishing, hosting, and monitoring to win on Google and be cited by AI. It is designed for brands, marketers, SEO teams, and content creators who want dual optimization for traditional search and AI platforms.

Frase analyzes pages, rankings, competitors, and user questions to generate actionable fixes and drafts in the brand voice. It continually checks rankings and AI mentions and proposes changes for approval.

Frase publishes pages to supported CMSs and its own FraseCMS, with schema and formatting, so content is ready for search engines and AI tools to read. It emphasizes a workflow where nothing ships until approved.

Frase offers a free trial and pricing plans that scale from individual sites to teams, with options for multi-site, multi-seat configurations, and enterprise features; billing starts at planned rates and varies by plan.

Use cases

  • Audit your site and fix what holds it back, then publish updates

Key features

  • Publish to CMSs or FraseCMS with formatting and schema
  • Score pages for search and AI-readiness
  • Detect and fix slipping pages automatically (opt-in)
  • Drafts written in your brand voice
  • Audience and keyword-driven draft creation
  • Autonomous nightly processing with human review

Pricing

Starter
$39/mo billed yearly
  • Research, brief, and writer included
Starter
$49
month
  • Research, brief, and writer included
Professional
$103/mo billed yearly
  • Seats, sites and content volume for a team

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Frequently asked questions

What is Frase Answers?
Frase Answers is a conversational widget you add to your site. It answers your visitors' questions from your own published content, with citations back to the pages the answer came from, and it captures every question in the visitor's own words.
Does Frase monitor whether AI cites me?
AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves.
Does Frase fix pages automatically?
Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change.
Can I run Frase from my own agent or terminal?
Frase runs where you already work — Claude, ChatGPT, Codex, Cursor, your own terminal — through the MCP server and CLI, on every plan.

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