Foundation Men

Foundation Men is a set of AI grooming tools for men that analyze skin tone, simulate natural makeup, and preview hairstyles from a single selfie. It is built for men deciding on a foundation shade, makeup look, or haircut before a purchase, barber visit, or important event.

A user uploads one clear, front-facing selfie taken in natural light, chooses one of three tools, The Analyst, The Simulator, or The Hairstyles, and the AI processes the photo to return a structured skin analysis or a private generated before/after preview while trying to preserve facial hair, skin texture, and identity.

The Analyst returns a visible skin tone family, undertone direction, and confidence band; The Simulator previews Natural, Matte, or Light Coverage makeup; and The Hairstyles generates a preview from six launch styles including Crew Cut, Buzz Cut, and Slick Back, while preserving face shape and background.

New verified accounts receive 8 complimentary credits, after which Basic and Pro monthly or annual plans apply, with annual billing saving 20%; Basic renews 200 credits and Pro renews 800 credits each month. The tools work in a supported mobile browser without an app download, and a verified account is required to run the AI.

Use cases

• Preparing for a job interview or video call
• Previewing a restrained makeup look for business meetings
• Trying a hairstyle before committing to a haircut