Ella by Novella

Ella by Novella provides an in-browser workspace where writers, editors, marketers and teams can write prompts, generate cinematic videos, and edit within a single interface. It integrates multiple AI models, video editing tools, and cloud storage to streamline the creation of AI-generated video content from idea to export.

The tool operates in a browser as a unified workspace that supports writing prompts, generating multiple versions, editing, and exporting to MP4 or MOV. It emphasizes model switching without leaving the workflow and claims no need for separate desktop software.

Users work within a single environment to craft stories: write prompts, generate visuals, and refine with a built-in editor. It highlights that content can be exported to platforms like YouTube and Instagram and that all features are designed to fit a creator’s typical process in a cloud-based setting.

It claims that content is stored and managed in one place, with a focus on ease of use, model variety, and a browser-based experience.

Use cases

• Creating cinematic AI-generated videos for social media and marketing