Clarify

Clarify functions as an autonomous CRM that integrates CRM, prospecting, enrichment, reporting, and call intelligence in one system. It is designed for fast-moving go-to-market teams who want to reduce manual data entry and context switching while preserving deal context and history. The tool emphasizes automating routine selling tasks and surfacing action items based on conversations and signals, such as buying signals and meeting context. The platform supports multiple channels and internal workflows, aiming to streamline the end-to-end sales process.

Clarify operates by reading existing conversations, enriching CRM records, and automating activities across the sales cycle. It records conversations (with or without a bot), summarizes them, and updates the CRM while users continue selling. It watches for signals like hiring or funding to add relevant prospects, and it drafts personalized campaigns across email and LinkedIn. The system can be accessed from different interfaces and integrated with other tools through native integrations and an MCP server.

The product emphasizes native AI fields, account scoring, and pipeline context, accessible in plain language without SQL. It supports handoffs between sales, customer success, and marketing through AI-generated context and summaries. It replaces or augments traditional tools by consolidating functionality that would otherwise require separate tools, with a focus on reducing manual work and enabling teams to move deals forward.

Clarify offers various plans and integrations, with enterprise-ready security and data practices. The platform promotes integrations and the option to operate inside common channels like Slack, Gmail, iMessage, and others. It highlights easy migration from existing CRMs and two-way sync during switching, while maintaining data ownership and continuity as teams transition to Clarify.

Use cases

• Automate meeting prep, summaries, and follow-ups within sales workflows
• Replace multiple tools with a single AI-native CRM
• Enable cross-functional collaboration with AI-generated context