Branded

Branded is a research tool that helps teams design and run qualitative and quantitative studies, from webcam studies to surveys, using its AI-powered quality framework. It supports researchers who want to combine their own tools or third-party services, and can tailor custom solutions for specific projects. The platform emphasizes collecting attitudes and emotions to complement big data and deliver insights.

Branded operates by recruiting a wide audience and applying advanced methods to ensure high-quality responses. It aims to deliver authentic insights through strategic recruitment across many audience segments, with mechanisms to profile and target participants. The system integrates AI to vet data quality and to provide a transparent view of data collection practices, contributing to confident decision-making.

Branded offers API access and audience-quality features as part of its service, with attention to data privacy and transparency. It describes a process that includes creating research, accessing a niche audience quickly, and extracting insights to drive innovation. The service emphasizes real-time protection against bots and fraud, and it notes compliance with data privacy standards and third-party validation partnerships.

Use cases

• Branded serves tech, academic, consumer goods and other industries seeking deep consumer insights for product development and testing.