Bolta is an AI social media manager that uses a team of AI social media agents to research, write, schedule and publish content. Every post goes through an approval step, and Bolta combines brand context, recurring workflows, approvals, repurposing, scheduling, publishing, and performance insights into one system. The system publishes to a wide range of networks from one workspace and is designed for creators, agencies, social media managers, and business owners who want to grow on social media more easily.
Bolta learns a brand’s voice by building a Voice Profile from brand information, past content, and writing preferences. The agents draft content in that voice, queue it for approval, and edits feed back into the voice profile to sharpen future drafts. Workspaces can hold more than one voice and content is adapted for each connected account.
Bolta offers a single operating system for the complete workflow: learn brand, create and repurpose, approve and publish, and measure and improve. It turns ideas and long-form content into channel-ready drafts, schedules them, publishes, and then provides performance insights to guide next actions.
Bolta provides a flexible automation ladder: start with essentials, then add recurring AI workflows, more brands, and team collaboration as needed. It can operate via various interfaces and integrations while keeping content on-brand and coordinated across channels.
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