Auro

Auro, listed as Auro: AI Social Post Assistant, is an iPhone app by Erwan ROMBO that turns recorded voice memos into written content. It is built for content creators such as influencers, writers and marketers, and for anyone who collects ideas by speaking them aloud. Auro uses AI to transform spoken thoughts into organized material, from social media updates to blog posts and longer pieces of work.

A user records an idea as a voice note, and Auro's AI produces a finished content piece from the recording or, for longer formats, a detailed outline. Beyond transcribing, Auro analyzes each recording and returns a short summary with insights that can be used to refine a content strategy. Recordings can be tagged and sorted into categories so that ideas are easy to find again later.

Auro's main capabilities are voice-driven content generation, AI-generated summaries and insights, customizable outlines for larger projects, and suggestions based on an analysis of trends and the user's own content style. Organization tools let users tag and categorize recordings, and sharing options send generated content or the original voice notes by email or to social media platforms. The interface is designed for iOS devices.

Auro is free to download, with in-app purchases for Auro Creators Premium listed at $9.99, $49.99 for an introductory offer, and $99.99. Auro runs only on iPhone and requires iOS 16.0 or later; on a Mac it needs macOS 13.0 or later and an Apple M1 chip, though it is not verified for macOS. The interface is in English and the app has a 4+ age rating.

Use cases

• Turning a spoken idea into a social media post
• Drafting a blog post from a voice memo
• Outlining a longer writing project from recorded notes
• Capturing spontaneous ideas on the go and organizing them for later
• Reviewing summaries of recordings to refine a content strategy