Atribusi

Atribusi is a first-party website analytics service from Go Ideal Software that ties visits and conversions back to the source that sent them. It is meant for website owners and marketers who want to know which marketing channels work and where to spend. One script added to a site feeds a dashboard with traffic, pages, sources, goals, live visitors and optional session replay.

The tracker is pasted before the closing body tag and records pageviews on load and on single-page-app navigations, with outbound clicks tracked and bots filtered by default. Goals are set as PATH goals that match a URL or EVENT goals that match a custom event name, and Atribusi records one conversion per goal per session. Custom events with properties are sent through a JavaScript API.

Reports cover an overview, audience by country, city, device, OS and browser, acquisition channels and UTM campaigns, top, entry and exit pages, events, real-time visitors and journeys with drop-off pages. Session replay plays back mouse movement, clicks and scrolling. For AI use, an MCP server lets AI agents read visitors, channels, campaigns, goals and session replays, and agents can also read the llms.txt documentation files.

Sites with fewer than 10,000 pageviews per month use Atribusi for free with no credit card, and paid plans start at 100k pageviews with a 60-day money-back guarantee. Plans include unlimited websites and team members, viewer and editor sharing, data export and deletion, and a cookieless mode that keeps visitor IDs in memory for one tab. By default, a first-party cookie identifies each user for two years.

Use cases

• Finding out which marketing channel actually brings visitors who convert
• Tying conversions back to their traffic source to decide where to spend
• Tracking conversions across several websites
• Following the path a visitor took when they left and came back later
• Letting an AI agent answer questions about site analytics