Archive - AI Creator Marketing Platform

About Archive

Archive is a technology company that builds digital creator marketing infrastructure and automation for e-commerce merchants. The product enables brands to grow their creator programs and make them more cost-effective by automating work traditionally done by humans. Archive’s agents do the heavy lifting, allowing creator marketers to focus on high-impact tasks.

Archive serves teams ranging from startups to enterprises, providing a platform that scales with programs and regions. The company emphasizes automation of manual processes and a focus on community marketing as a core approach for e-commerce brands.

Archive positions its platform as a tool to capture every mention, discover the right creators, track performance, and prove ROI. It highlights capabilities around creator search, content capture, reporting, and real-time campaign insights within a single platform.

Archive markets Archie, its creator search agent, and describes a commitment to 24/7 listening, automated reporting, and AI-powered discovery. It emphasizes integrations with short-form video content and the ability to automate manual tasks to support scalable creator programs.

Use cases

Capture social mentions and source creators for influencer programs
Track campaigns and generate automated reports

Key features

Creator discovery and vetting at scale
Social listening across major platforms
Automated campaign tracking and reporting
AI-assisted search and lookalikes
Campaign dashboards and live analytics
Integration with team collaboration tools
Automated reporting for leadership
Comprehensive coverage of creator programs

Pros and cons

Pros

Automates manual tasks in creator programs

Single platform for discovery, tracking, and reporting

Reviews

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Frequently asked questions

What kind of tool is Archive, exactly?

Archive is a social listening and creator discovery platform built for short‑form video. It helps you capture everything, source creators, automate manual workflows, and prove ROI — instead of stitching together screenshots, spreadsheets, and point tools.

Which platforms and content types does Archive detect?

Archive detects creator content and UGC across TikTok, Instagram (including Stories and Reels), and YouTube Shorts. We track tags and mentions and also detect untagged posts where your brand or product appears so fewer posts slip through the cracks.

Do we still need to screenshot Stories and track things in Excel?

No. Archive detects Stories 24/7, pulls posts into one place, and automates campaign reporting. Most teams replace screenshots in Google Drive and Excel trackers with Archive dashboards and the weekly AI Insider report.

Can Archive help us find new creators and scale seeding?

Yes. AI Creator Search, audience data, AI lookalikes, and the creator leaderboard help you source new influencers, find rising creators already talking about your space, and track seeding results without everything living in spreadsheets.

What kind of reporting do we get?

Archive gives you automated reporting instead of manual slides: AI Insider for community and campaign reporting, live Campaign Reporting by creator and post, Competitor Insights for benchmarking.

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