Apex

Apex is a business memory that consolidates the people, companies, meetings, deals and commitments in a user’s world, built from tools already in use and readable by any preferred AI. It presents a single source of context to reduce the need for repetitive explanations when using different AI systems. The system emphasizes that the memory is built from existing tools and interactions rather than manual tagging or filing, aiming to keep information centralized and accessible across tools.

The process starts by connecting tools through sign-in per tool, with read access and configurable visibility, without installation or a terminal. It claims 1,379 tools are available to connect, creating a broad ecosystem to ingest data from email, calendar, chat, CRM, books, files, and more, into one connected brain.

Apex offers interactions where Claude, ChatGPT and Grok can read the same brain over MCP and act back in the same tools. The brain keeps track of progress so that whichever AI is used, it can pick up where another left off. Actions taken by AI are written back to the brain to maintain continuity across tools and models.

The docs describe the brain as built from a graph of relationships among people, companies, meetings, messages, deals, commitments, and projects, enabling querying such as who is involved, what is promised, and what has changed. It notes that every execution is recorded with its tool, requester, and result, ensuring traceability and memory for the entire system.

Use cases

• Apex serves as your business memory, linking people, companies, meetings, deals and commitments across tools you already use.
• It keeps a readable brain that can be accessed by multiple AI systems without re-explaining context.
• The system emphasizes that reading instead of asking users to maintain data helps preserve continuity across AI agents.