AmpUp

AmpUp is an AI coaching platform that learns from top performers and delivers personalized guidance to every rep on every deal. It analyzes conversations to identify patterns that separate wins from losses and feeds coaching before, during, and after calls. The system is designed to scale training without relying on managers to review every interaction, and aims to improve ramp time, win rates, and deal velocity.

AmpUp continuously learns from each interaction by feeding back coaching updates and evolving scenarios, briefs, and practice material. Its components—Atlas, Sales Brain, and Skill Lab—work together as a unified system to supply personalized guidance while staying integrated with reps’ existing tools and workflows.

AmpUp positions its coaching as data-driven and focused on actual rep gaps, with capabilities spanning call capture, behavioral analysis, personalized coaching, real-time practice, and pre-call preparation. It emphasizes retention of data within the firm and alignment with compliance needs like SOC 2 Type II.

AmpUp integrates with common CRMs, meeting capture tools, and portfolio/planning systems. The platform emphasizes minimal disruption to daily work, staying inside familiar apps and workflows, and offering enterprise-grade security and governance.

Use cases

• Revamping onboarding with scalable coaching through real deal data