20Paths

20Paths is a tool that helps users create interactive product demos and guided documentation. It targets technical writers, documentation specialists, and instructional designers who need to present features and usage clearly. The product focuses on making guides and demos that are easy to share, customize, and translate. It emphasizes AI-powered capabilities to enhance explanations and onboarding.

The system enables users to produce demos with annotations, highlights, and AI-generated text. It supports personalization through branding, dynamic names, and user or company variables. Users can publish, embed, and distribute demos across websites, help centers, and campaigns to align with sales and support workflows.

Demos can be enhanced with automatic text annotations, AI translations into multiple languages, and interactive elements such as chapters, CTAs, and forms. The platform provides analytics to measure engagement, conversion, and view metrics. Collaboration features include team workspaces and sharing controls to coordinate content across an organization.

20Paths offers multiple pricing plans with different limits and features, supports web-based usage and embedding, and includes integrations and branding options. It outlines a free option and paid tiers with options for teams, custom domains, and privacy controls.

Use cases

• Growth marketing to convert website visitors with product walkthroughs
• Customer success and onboarding with async self-help demos
• Product marketing and feature updates communication
• Sales enablement with demo analytics